Your Vendor Library is a repository of ready made marketing material setup for you to quickly browse, select, and execute different types of tactics such as emails. To access your library you must be within the Marketing Center. From the Marketing Center click Library. If you have access to more than one vendor library simply choose a vendor from the list. If you have already created a nurturing campaign, you can access it by selecting Tactics then Nurturing.
What will I find in this article?
After you have narrowed down your search you can select a email series by clicking the thumbnail image. This loads a preview and breakdown of each email in the tactic. Clicking the thumbnail of one of the emails will show a preview of that specific email. Click Customize & Send to pull the campaign into your account.
Once the Email series has been added to your account, go to the Emails tab of the campaign.
The Content tab is where you can customize the look and feel of the email. Depending on your vendor library, your email can be edited using one of the following two methods:
- Content Editor: The content editor provides full access to customize the email as required. You can adjust font sizes and colors as well as insert links and images. By placing the mouse over each icon in the toolbar of the editor it will tell you specifically what that option does. After you have finished building your content enter a subject line into the Subject field and select the Save button located at the bottom of the page.
- Point and Click: With a few clicks, you can add or change images or text, and translate the content within the template without interfering with the integrity of the overall design. Choose from a pre-determined image library or upload your own. If you upload your own image the system will automatically crop and resize the images to the correct dimensions.
Content that can be modified has a small serrated square in the surrounding area. By placing your mouse over that area, a pencil icon appears.
To modify that section click on the Pencil icon. In the new window, simply enter the new content into the field(s) provided to update the content.
If the section you are modifying requires an image to be replaced click the Choose File button and locate the image on your computer. When finished, select the Save button at the bottom of the page. The image will automatically resize to fit within the target location.
When finished modifying this section click Save at the bottom of the window. When all changes to the content have been made, click Save at the top of the page to generate the email with the changes.
It is highly recommended to send yourself a test message. This provides you with an accurate preview of the email within your local mail client such as Microsoft Outlook or Gmail. This gives you an opportunity to resolve issues you might experience such as typos, broken images or bad links. To send yourself a test message click the Test Message tab at the top of the page.
Place a check in the box next to the user(s) you want to send the test message and click Send Test Message button. You can copy additional email addresses by placing them into the Send copy to other email addresses field.
When you have tested the email and everything is correct, use the breadcrumb trail to navigate back to the email series. You can then follow this process for the remaining emails in the series.
When you are done editing the content of the emails, select the Mailing List tab.
You can add contacts to your mailing list manually, by a group or with an advanced search:
- Adding contacts manually: Use the quick search function to search by first, last, company or email address. Click Add to campaign next to the contact to manually add them to the campaign.
- Advanced Search: An advanced search give you the tools to build robust searches with different types of criteria attached to it. Searches run here are run only once. Run an advanced search by clicking the Add button and selecting New Search. If you have saved a set of search criteria, you can use it by clicking the Add button and selecting Saved Search.
- Adding Group of Contacts: Quickly add a previously created group of contacts to the mailing list. Click the Add button and select the Saved Groups option. Place a check in the box next to the group(s) you would like to add and click Add checked groups.
After adding contacts to the mailing list you can activate and schedule when the emails will be sent. Select the Emails tab.
For the email to send, the email must be active. If the email is not already on, toggle the Active status to On. Once the email has been scheduled and activated, the email will be sent on the date and time you specified.