You, as program managers, have the ability to customize the first page partners see when they login. This is known as the Partner Demand Center (PCD) Homepage.
The PDC Homepage is the first page your partners always see when they login to the Demand Center . The PDC Homepage acts as the central hub of the platform, so it’s important to create a design which facilitates the goals of your PDC. The main purpose of the PDC is to engage more partners in marketing by connecting them to the content, tools and resources they need to execute demand generation programs and ultimately drive adoption.
Below we have outlined a quick start guide to general best practices for designing a PDC Homepage which creates a positive user experience for partners. These tips provide an outline for designing a PDC which encourages a positive user experience to drive partner adoption and engagement, but it's always necessary to consider your business specific initiatives and mix of partners within your channel to achieve optimal results.
Before partners can execute any of the content available, it is critical for them to complete their company’s profile, which is adding their logo, address and other important information needed for the co-branding.
Tip: To achieve greater partner adoption rates, we highly recommend to include account setup call-to-action items on your PDC Homepage for new partners to quickly find and complete these steps when first logging on the platform.
2. Intuitive UX
The PDC Homepage is intended to guide partners towards a successful marketing execution and should be a quick-start platform for your channel programs. It is important to adopt a friendly design, without an overwhelming content that might delay the partner from completing actions. Instead, the homepage must help partners decide what they should be doing and how to do it.
Tip: Keep your PDC Homepage design simple. Use concise language, visual icons and clear calls to action to help partners easily navigate your PDC Homepage.
3. Define Clear Paths
We find that PDC Homepages that define clear action paths for users, deliver a higher retention of partner engagement, as well as higher marketing execution rates. Defining a clear path is part of creating a simplified, intuitive user experience for partners.
Tip: Create action paths that align with specific goals you want partners to complete. Then provide steps which expertly guide them towards completing these goals. Some of the action paths that are very common and helpful to highlight on your PDC Homepage include tracks for getting started/account set up, importing contacts, learning about new products/campaigns, reviewing best practices or training materials, analyzing campaign results, providing feedback or, of course, executing marketing.
Tip: Even with clear paths partners can get lost, so it’s important to provide resources and outlets for help which can quickly get them back on track or answer any questions they may have.
4. Featured Content
Campaigns, content or links which are featured on a PDC Homepage receive higher interaction by the partner (downloads, execution and clicks). By creating a space on your PDC Homepage for featured content and link shortcuts, you help to ensure that partners see and can easily access to the most relevant content and important information.
Tip: Use the featured content section strategically. You can promote new and exciting campaigns or boost awareness of underperforming campaigns. Monitor results and adjust strategies. This helps partners prioritize what should be done, creating an easier experience for them and more control for you.
Let partners know you value their feedback and want to work with them to improve their user experience on your PDC. It creates a positive, collaborative, and profitable relationship for you both. You can do this by setting up a survey form to capture user feedback.
Tip: Make the feedback form easily accessible and don’t ask too many detailed questions. Keep it simple and create control. Design the user survey so that the questions you ask capture the information you find most valuable and results are easily analyzed. Provide a section for open-ended feedback.
***** These tips provide an outline for designing a PDC which encourages a positive user experience to drive partner adoption and engagement, but it's always necessary to consider your business specific initiatives and mix of partners within your channel to achieve optimal results. If you would like to review your PDC Homepage for suggestions or improvements or to discuss any of these best practices tips, feel free to reach out to your Customer Success Manager .****