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Creating Custom Social Media Campaigns

Last Updated: Nov 06, 2019 01:59PM EST
Overview
An active social media presence is an important piece of your company's marketing efforts. According to the Nielsen 2012 Social Media Report, over 121 billion minutes were spent on social media sites. This makes it a great outlet for company and brand recognition. The challenge with social media marketing is keeping your LinkedIn, Facebook and Twitter accounts updated with the latest news and promotions you are offering. This is where StructuredWeb can help. StructuredWeb allows you to manage all your social media accounts in one location. You can organize your posts into different campaign types and use our advanced scheduler to post for future dates and times.
 
What will I find in this article?
 
Creating a Campaign
To create a new campaign select the Social tab beneath Tactics. Click New Social Campaign.



Select which social media site you want to create the campaign on. You can choose between Facebook, LinkedIn and Twitter.



Create a name and description for the new campaign. For example, if your social postings will be about special promotions title it Promotions.



If this is the first time you are creating a campaign for the specific social media platform, you will be taken to the Authorization page. This is where you link your social media account to StructuredWeb. Click the Save & Authorize button at the bottom of the page to begin the authorization process.



This takes you to the respective social media website. Enter your log in credentials, this authorizes your account and you can now post from StructuredWeb.



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Creating & Scheduling Posts
After you have authorized your account you can begin scheduling posts. Scheduling posts is a simple process. Simply click the Posts tab and enter the content you want to post in the text field provided. You can attach an image to your post by clicking the Camera icon. With Twitter and Facebook you can also attach a video to the post by clicking the Camcorder icon. You can also click the picture icon to select an image uploaded to your Image Library. After creating the content of your post you can schedule it for a future date and time. The scheduler allows you to plan your social posts as far into the future as you want. Once you have selected when you want the post to go live, click Save & Publish posts.



 
Importing Social Posts
To create multiple text-only posts at once, you can import social posts. This allows you to import a .CSV (Comma Separated Values) or XLS file with your post data to create multiple posts at once. Click Here to download a sample file you can use. The CSV file should have three columns:
  • Content: The is is the actual text content for your post. Be sure to include the link (if needed) in this section as well.
     
  • Date: The date the content will be posted. You can format the date using your preferred format, such as mm/dd/yyyy or dd/mm/yyyy.
     
  • Time: The time of day, relative to your timezone, that the content will be posted. This can be formatted either in AM/PM format or 24-hour format.
 
After creating your file, in the social campaign click the Import Posts button.



Select the Time Format and Date Format used in your import file. Click Browse... to select the file from your computer.



Click Import to import the posts into the social campaign.
 
Scheduled Posts and History
At the bottom of the page you will see a list of all posts sorted by date and status. If the post includes a video or images, thumbnails for the image(s) will display along with the post text. The top of the displays show posts that are still scheduled. If you need to delete a post that is still scheduled simply place a check in the box next to the post and select the Delete button. Click the Clock icon to edit the scheduled date and time for the post.

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