OverviewAn active social media presence is an important piece of your company's marketing efforts. According to the Nielsen 2012 Social Media Report, over 121 billion minutes were spent on social media sites. This makes it a great outlet for company and brand recognition. The challenge with social media marketing is keeping your LinkedIn, Facebook and Twitter accounts updated with the latest news and promotions you are offering. This is where StructuredWeb can help. StructuredWeb allows you to manage all your social media accounts in one location. You can organize your posts into different campaign types and use our advanced scheduler to post for future dates and times.
What will I find in this article?
Select which social media site you want to create the campaign on. You can choose between Facebook, LinkedIn and Twitter.
Create a name and description for the new campaign. For example, if your social postings will be about special promotions title it Promotions.
If this is the first time you are creating a campaign for the specific social media platform, you will be taken to the Authorization page. This is where you link your social media account to StructuredWeb. Click the Save & Authorize button at the bottom of the page to begin the authorization process.
This takes you to the respective social media website. Enter your log in credentials, this authorizes your account and you can now post from StructuredWeb.
Click Here to download a sample file you can use. The CSV file should have three columns:
- Content: The is is the actual text content for your post. Be sure to include the link (if needed) in this section as well.
- Date: The date the content will be posted. You can format the date using your preferred format, such as mm/dd/yyyy or dd/mm/yyyy.
- Time: The time of day, relative to your timezone, that the content will be posted. This can be formatted either in AM/PM format or 24-hour format.
After creating your file, in the social campaign click the Import Posts button.
Select the Time Format and Date Format used in your import file. Click Browse... to select the file from your computer.
Click Import to import the posts into the social campaign.