What will I find in this article?
Getting ThereThe Vendor Library is a repository of ready made marketing material setup for you to quickly browse, select, and execute different types of tactics such as social campaigns. To access your library you must be within the Marketing Center. From the Marketing Center click Library. If you have access to more than one vendor library simply choose a vendor from the list. If you have already downloaded a social campaign you can access it by selecting Tactics then Social.
After you have narrowed down your search you can select a social campaign by clicking the thumbnail image. This loads a preview of the upcoming posts in this campaign. Click Activate This Campaign to pull the campaign into your account.
A confirmation screen will display asking to confirm access for StructuredWeb. Log in using your username and password for the social media platform and select Allow Access.
This returns you to the authorization screen. The account authorized is displayed next to the Username. To post to company pages for Facebook and LinkedIn, choose the company page in the Company Page drop down. In order to post to the company page, you must be an administrator for the page.
If you are not brought to the social posts automatically, click the Tactics tab at the top of the page and then select Social. Your subscribed social campaigns will be displayed. Click the campaign name.
You will be brought directly to the individual campaign report. To review scheduled posts, click Posts.
Posts are displayed at the bottom of the page along with their status. If the post includes a video or images, thumbnails for the image(s) will display along with the post text. To delete a scheduled post, place a check in the box next to it and click Delete. If a post can be rescheduled, click the clock icon to edit the post date and time.
- Campaign Summary Report - Displays the statistics for a specific campaign. Includes number of followers, posts, page views, interactions, leads and opportunities.
- Social Marketing by Network - Aggregate total by social media network. Includes number of partners participating, followers, posts, page views, interactions, leads and opportunities.
- Social Media - Displays the best performing posts. Includes both unique page views and total views.
Select the name of the campaign from the Tactics tab. This brings you directly to the summary report. Use the Start and End Date fields to adjust the date range and click Search to update the results.
This will allow you to view the number of followers, posts, page views, interactions, leads and opportunities.
Social Marketing by Network
Click the Reports tab located at the top of the page. Select Social Marketing by Network from the Current Report drop down menu. Use the Start and End Date fields to adjust the date range and click the search button to update the results.
View the number of followers, posts, page views, interactions, leads and opportunities on the dashboard. This data can be exported by selecting the Export button located at the bottom of the page.
Select Social Media from the Current Report drop down menu. Use the start and end date fields to adjust the date range. Click the search button to update the results.
View the Top 20 Page Views and Top 20 Unique Page Views for all posts.