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Start Marketing

Last Updated: Jan 25, 2016 10:20AM EST
Overview
After you have setup your account and uploaded your mailing list you can begin marketing to your customers and prospects. If you have not already setup your account, you can do so by accessing the following:
 
There are two main ways to view content: in Campaigns or in the Library. Your homepage may also link directly to new or promoted content, depending on your vendor.

Campaigns
Campaigns provide you with an easy-to-browse collection of ready made tactics that are focused on specific topics, such as products, solutions, services, or architecture. We recommend that you begin by viewing the available campaigns, as the campaigns help provide structure to all of the available content.

For this article we will take a look at campaigns by going directly to the campaign library. To access campaigns click the Campaigns tab at the top of the Partner Demand Center.

Use the search box on the upper left to search for the campaign you want or use the search filters below to narrow down the displayed campaigns. Browse the available campaigns and click the thumbnail for the one you want.



This loads an overview page to learn more about the content in the campaign..



At the bottom of the overview you can see the different types of tactics available, like Email, Banner Ads, and White Papers. Click on a specific Tactic type to view of the content in the campaign that matches the tactic type you specified.


 
  • For detailed instructions on browsing campaigns, click here.
     
  • For information on how to execute tactics, click here.
 
 
Asset Library
In the library, you are able to view all content available from the vendor. If you know exactly what you are looking for, or just want to see everything the program has to offer, the library is the best way to see everything available. The library allows you to pick and choose a la carte.

Similar to Campaigns we will access the Library by choosing the Library tab at the top of the Partner Demand Center. Use the search box on the upper left to search for the content you want.



You can also use the search filters below to narrow down the content. For example, the Activity Types dropdown allows you to sort only to display specific tactic types, like Emails. The other filtering options available for you depend on your program.



Once you have used the search and filters to narrow down the listed content, click the thumbnail of the tactic you want to use.


 
  • For detailed instructions on using the library, click here.
     
  • For information on how to execute tactics, click here.

 
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