Merge fields like [FirstName] and [Email] allow you to bring customer information into a marketing campaign to personalize it to the individual contact. With profile merge fields you can personalize your campaigns even further by merging in customized profile data that you have collected. For more information on creating profiles, please see the article on Creating Profiles. To insert a profile merge field, access the campaign that you want to use.
Click the Merge Fields button at the top of the editor.
Click the Profile folder to display your available Profile options.
Click the Profile that you want to add. In the field shown, enter the information to display if no profile is set for a contact. If a profile allows the contact to have multiple selections, select your preferred option under Display format.
Click Insert to add the merge field into the campaign.