Marketing assets allows you to merge different types of content into all marketing tactic such as emails, direct mail and banner ads. As long as the market asset is setup and the proper information is provided on the account it merges the content automatically. Common types of market assets are company logos, vendor logos and address information. After the marketing asset is created StructuredWeb generates a [MarketAsset] merge field that can be placed within the content of the marketing tactic.

Getting There

To create new marketing assets select the Assets tab at the top of the page.  A list of options will be displayed. click Setup new asset types for this program.  This loads previously created marketing assets.


Create New Market Asset

If you need to edit an existing asset click on the asset name.  To create a new asset click New Asset.

A list of fields display.  Choose the appropriate field type for the new asset.  For example if an image needs to be inserted choose the "Image" option. If custom HTML needs to be inserted select the "HTML" option.

Selecting an option loads the asset details screen. Provide a name, description and choose if it is a required field. If you manage multiple programs choose which programs should have access to it. 

When finished entering this information click Save. This creates the asset and adds it to the list.


Market Asset Translations

To facilitate partners and make working in StructuredWeb as easy as possible for all users, you have the ability to translate the user interface to whichever available language they are most comfortable with. To that end you have the ability to create translations for your custom market assets.

To begin this process, click the Localize button and select Export.

Select the format you would like to download (XLS or CSV) from the drop down and click Export to download the list of attributes for localization.

The exported file will contain columns for each language available through UI translation along with the current English market assets and descriptions. Within the spreadsheet, enter the translated version of the Market Asset and Description in the corresponding row under the respective language column. Any languages that are left blank will default to the English translation.

After entering all the translated values for the languages you'll be using and saving your file, you are now ready to import these localized attribute values back into the system. Select the Localize button again and click Import

Click Browse or Choose File to select the saved export from your computer and click the Import button to load the spreadsheet.

Once the import is complete you should receive a successful import notification. To view the translated attributes close this pop-up and select one of the languages you imported the translations for from the Translation drop down.