Customized PDFs offer a simple an effective way to provide customized content to partners. With minimal setup in Adobe Acrobat Pro, you can update your existing PDF files to include partner-specific information using marketing assets.
The Customized PDF functionality currently does not support manual customization of the PDF by partners. To learn more about how creating editable PDFs, see our support article on creating point and click templates.
To create a customized PDF, first open the PDF Document in Adobe Acrobat.
What will I find in this article?
Open the PDF document in Adobe Acrobat.
Click Tools in the menu, then select Prepare Form.
The form options will be visible at the top of the application. Click the Add a Text Field icon. All fields that you add are text fields.
Place the text field in the desired location in the template. Enter the appropriate market asset value for the partner data that should display in this section (e.g. [MarketAsset1234]). You can double-click the field to adjust other properties like font size, type, and color. Each text field in the PDF is required to be unique, so if you need to use a market asset more than once you can simply add the market asset followed by a number (e.g. [MarketAsset1234]111). When the PDF is used the market asset and additional characters will be automatically removed to leave only the partner's provided value.
To add an image market asset, click Add an Image Field. This will still require you to enter the [MarketAsset1234] value for the image to be used. Enter the market asset value just like you would for a normal text market asset.
Continue to add additional text fields and image fields with the appropriate market assets throughout the PDF. Save the PDF when done.
Once the PDF setup in Adobe Acrobat is complete, you are ready to create the tactic in StructuredWeb. Login to Program Manager and select the Tactics tab.
Click New File and select the PDF option.
Enter the Name of the PDF tactic and provide the Description. You can additionally update the File Type to edit the searchable file type for partners. Lastly, update any Attribute values for the file. When finished click Save.
In Step 1, upload the PDF file that you have created by dragging the file into the box or clicking in the section.
In Step 2, confirm all market assets used in the file. If you believe any are missing, delete the PDF from step one and edit your PDF to confirm it has all needed market assets.
Click Here in Step 3 to view a preview of the PDF. This preview will use dummy values to replace the market asset merge fields to validate that the merge is working as expected.
Upload the image to be used for the PDF thumbnail and and preview image in Step 4 by clicking Choose file. An image with dimensions 600x450 pixels is recommended. Click Save when done.
Once the file has been uploaded and the preview displays properly, you are ready to make it available to your partners. Go to the Settings tab.
For the section Would you like to make this available for pulling from the managed library: select Yes.
In the section What programs would you like to use this campaign in: check the boxes for the programs that should have access to the customized PDF. Click Save when done.