With content syndication, you have the ability to provide your partner with quick and easily to display display content on their existing website. Your partners are guaranteed to have the latest, most up-to-date solutions automatically. Once your partners add the content syndication code their website and optionally decide which pages should display, they're done. Then you can simply continue to update the content syndication over time to ensure the latest content is displayed.

To create or edit content syndication access the Content Manager and select the Content Syndication tab.


What will I find in this article?



To create a new syndication select the New Content Syndication button located at the top of the page. In the fields provided, name the syndication and provide a description.

Select any attributes that may apply to the campaign. Click Save & Continue when finished.


Campaign Overview

In the partner campaign view, each content syndication has an overview page. The Overview tab is where you are able to create the content for the overview page. On the Overview, you are able to learn more about the specific content syndication that you selected. This page provides partners with the context and background information for the content syndication. Most importantly, the Overview is where partners can access the iFrame code for your content syndication. The iFrame code is how partners are able to place the content syndication on their website. The iFrame code is the most important element of the content syndication for partner to activate it, so it should be a prominent element of the page.

To update the preview image that partners will see when they select the content syndication in the library, Upload the image in the Upload Library Preview section at the top left.

If you want to provide your partners will a fully explorable preview of the content syndication, enter the URL for the sample page in the Preview URL section at the top right and then Submit.

You can fully customize the content of the overview page using the content editor in the Content Syndication Description section.

Below the description is where you can modify the iframe codes. To activate an iFrame code, check the Active box. You can also define the default height and width of the frame. If you will be providing multiple iFrames to partners you can even set each different frame to have a different default page by updating the Page URL.

Once you have activated an iFrame option, copy the [iFrameX] merge field into the description above to add the iframe into the Overview page.

Click Update Description when done to save your changes. After the content has been built the next step is to review the pages of the content syndication. Select Domains at the top of the page.



The Domains section allows you to modify the domain at which your Content Syndication displays. By default, this will be set automatically when you copy the Content Syndication into your account. You will only need to modify the domain if you want the page(s) of the content syndication to be hosted elsewhere, such as on a sub-domain of your existing website.

First, you will need to contact your registrar to point the domain to our platform. They can do so with the following information:

CNAME subdomain.yourwebsite.com points to site.structuredweb.com

You can simply replace subdomain.yourwebsite.com with the subdomain where you want the content syndication to be visible. After this has been set up with your registrar, please allow up to 24 hours for this change to propagate.

When this has been completed, click New Domain and add the domain that you pointed to our system.

Once the domain has been added, you can then apply the Content Syndication to display there by selecting your domain from the dropdown menu and clicking Update Selected Domain.

Once your domain has been selected you can set up a theme for the content syndication. Select the Themes tab.



Themes allow you to define elements of the content syndication that are consistent throughout the different pages of the content. This includes elements like the menus, footer, and CSS used to manage the look and feel of the content. Setting this up using a theme instead of manually on each page makes updating these elements much easier, as you won't need to manually make modifications on each page when something changes. The Theme tab is unavailable until the Domain is selected on the Domains tab.

A theme will be selected by default. To select a new theme, click Change Theme and select the new theme to use, then click the thumbnail for the new theme.

To create a new theme or modify your theme, select the Create/Edit Themes tab. To edit a theme, select the theme and click Edit Theme. To create a new theme, click Add New Theme

Enter the Name of your new theme. Select the thumbnail of the theme below to choose the base theme to begin with, then click Add New Theme.

When it comes to building your theme, there are three main sections that you will want to modify:


  • Home Page: This is the theme content that displays on the home page of the content syndication. This is set apart because often the homepage of the content will have different elements than the remainder of the pages.
  • Standard Page: This is the theme content that applies to all pages other than the home page of the content syndication.
  • CSS: This is where you can update the CSS file that applies to this theme.

Update the Home Page and Standard Page content with all elements of the Content Syndication that are consistent throughout, such as the header, menu, and footer. The functionality works the same as when creating a page as described above in the Site Map section. Keep in mind that the [PageContent] merge field shows where the content on the pages and forms of the Site Map will display relative to the other elements of the theme.

When done editing the theme, click the Return to the design list button at the bottom of the page. If you created a new theme for the content syndication, don't forget to Assign Theme

When done editing the Theme, select the SiteMap tab to build the pages of your content Syndication.



The SiteMap is where you can add all of the pages and forms that make up the content syndication. Click New Content, then select whether you want to create a page or form.

Name the page and click Next.

Choose whether this page is a sub-page or a top-level page. If it is a sub-page, select its parent page. If it is not a sub-page, click Top Level.

After the page has been added to the SiteMap, click the name of the page to edit it. Once you select the page, you can edit it just like you would edit a normal page or form. Click to learn more about Editing Pages or Editing Forms. Once you have finished editing the page, click Back To Content Syndication Setup to return to the SiteMap and edit the other pages.

Content Syndication allows partners to hide or display different elements of the syndicated content. If you wish to enable this feature for your partners you can check the Visible? box at the top right. Simply click the check on the right to turn off the page. Clicking the X will make it visible again.

You can even use this visibility option to turn on and off elements of pages. For example, you can add a section to the Content Syndication homepage that links to Contact Us form, but disappears if the partner chooses to hide "Contact Us." To do this you will want to access the page that will have the content that can be turned on/off.

From here, select the WCS Merge Fields button.

Click Copy Both to copy the merge field for the page that determines if the content is visible. In the example above, you'd select the Copy both button for Contact Us.

Paste these merge fields into the content of your page. Any content placed between the [SiteMapSectionxxxxxxx::BEGIN] and [SiteMapSectionxxxxxxx::END] will display or be hidden based on the page being visible or hidden.

When your SiteMap has been completed, you're ready to activate the content syndication and make it available for your partners To do so, return to the Settings tab.



When the content of the content syndication is ready you can make it available from the Settings tab. The system will generate a thumbnail by default. However, if you want to upload a preselected preview image on the Settings tab of the tactic.

Click Choose File next to add a thumbnail to select the thumbnail image you would like to use from your computer. Note that the thumbnail image must be 200 x 150 pixels and in either jpg, gif, or png format.

To activate the content syndication and make it available to partners, select Yes for Would you like to make this message available for pulling from the managed library? If you have multiple programs on the top-level account, check the program(s) that should have access to the content syndication.

Once the programs are chosen content can be further filtered to partners by selecting Yes under Would you like to limit access based on account profile fields: 

Select the appropriate profile fields that the tactic should be available for by placing a check next to their name. Click Save when finished.


Updating Content Syndication

Over time, you will want to update the content syndication content available to your partners to promote  new products, services, or offers. You can update the content syndication using the sames processes described above to create the content. Once the content has been updated, you can update the content for your partners from the Accounts Subscribed tab.

This page displays all partners have have subscribed to this content syndication. You are also able to see here when their content syndication was last updated, and if they have the most up to date version.

To update the content for a specific partner, check the box(es) for the partner and click Update Selected Websites.

To apply the updates to the Content Syndication to all partners, click Update All Subscribed Websites.