Introduction
Now that you’ve created several different assets, the next step is to package them together, and build a campaign. Campaigns are a collection of assets related to a specific product or service and help guide partners to deliver the right marketing materials at each stage of the funnel. Campaign creation is a two-step process, first build the campaign shell that houses the different assets. Second, create a campaign product, which houses one or more related campaigns and is published within the product.
By the end of this block, you will be able to do the following:
• Create a Campaign
• Create a Campaign Product
Lessons
| What lessons will I learn? | Complete the exercise | |
| 1 | Setup a Campaign |  10 pages |
| 2 | Create a Campaign Product |  6 pages |