Introduction
Preparing the platform is the first step in the content creation process. It’s when you make important decisions, such as the merge fields you will supply to cobrand tactics, tags and filters you’ll set to help your partners find the right tactics with ease, and the file types to include in your campaigns.
Once the platform is properly prepped, these items are applied as you create your content. They're the ground floor of your entire content build.
By the end of this block, you will be able to do the following:
• Setup Marketing Assets
• Create Attributes and Filters
• Select File Types
• Create Folders
Lessons
| What lessons will I learn? | Complete the exercise | |
| 1 | Setup Marketing Assets |  5 pages |
| 2 | Create Attributes and Filters |  5 pages |
| 3 | Select File Types |  3 pages |
| 4 | Create Folders |  2 pages |