Web content syndication now available with campaign automator
Admin Portal > Content Manager > Campaigns > Marketing Activities
Partner Portal > Campaign Library > Campaign
When creating campaigns using the campaign automator feature, admin users now have the ability to add web content syndication(WCS) assets to campaigns. This addition allows partners more variety when activating campaigns. (Note: WCS assets will no longer be available within the campaign once they are activated by the partner.)
Campaign product usage data now available
Admin Portal > Program Manager > Reports > Select a Report > User Navigation Tracking
Admin users can now gain insights into partner sessions and activities within campaign products through access to new data points available in the User Navigation Tracking report. This data provides details on partner engagement with campaigns and the assets within them. (Note: this data is relevant to admin users who utilize campaign products only.)
The new information is available in the following report tabs:
Session Tab Analysis: Find general data related to campaign product usage, including:
- Sessions by activity funnel
- Sessions by activity type
- Sessions with activity type as first, mid or last activity
Product Campaign Tab Analysis: Find detailed data related to campaign product usage, including:
- A variety of detailed analytics, such as total number of sessions, number of campaigns used, etc.
- Total previews by campaign
- Total previews of assets by campaign product
- Total usage by campaign product.
Use the filters on the left to filter by date range, region or program.
Partner Marketing Assets Setup report added
Admin Portal > Program Manager > Reports > Select a Report > Partner Marketing Assets Setup
Admins can now track partners who have completed their profiles using the new Partner Marketing Assets Setup report. (Note: each admin sets up the individual marketing assets that comprise the partner's profile. This report recognizes those marketing assets that are marked as required.)
This report provides an overview of partner profile setup data and allows admins to distinguish between partners who have fully completed the minimum required marketing assets setup, partially completed it and those who haven't started. Based on profile completion status, admins can plan outreach activities accordingly.