Marketing Execution

Send Vendor Nurturing Campaign
Nurturing campaigns are an automated series of emails, allowing for automatic opt-in based on triggers, and do not require ongoing maintenance once launche...
Basic Report - Email
After an email campaign has been sent, you can view the reporting for that campaign to see how successful your campaign was. Getting There Select the...
Managing Folders
Folders in the Marketing Center allow you to organize your marketing tactics in the manner that best works for your organization.  Each tactic (e.g. email, ...
Aggregate Report
Overview StructuredWeb provides you with an aggregate report for all your marketing efforts in all levels, including activities created on accounts that yo...
Lead Scoring
Overview StructuredWeb allows you to determine a lead score for different types of actions done within tactics such as opening an email or filling out a fo...
Changing "From" name and email address
Overview The "From" name and email address for a campaign are important for the success of the campaign. Not having a "From" name and e...
Merging Profile Fields into emails
Merge fields like [FirstName] and [Email] allow you to bring customer information into a marketing campaign to personalize it to the individual contact. Wit...
A/B Split
An A/B Split allows you to compare the success of different calls to action. For example, you can create two emails with different subject lines but all oth...
Re-authorizing Social Media
Overview StructuredWeb requires authorization in order to post syndicated content provided by the vendor to your social media accounts. From time to time t...
Activate Vendor Content Syndication
With content syndication, you are guaranteed to have the latest, most up-to-date solutions from your vendor on your company website. This solution updates i...